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[Chinese shoes Network - News] Following the full-year results released Adidas, the world's largest sporting goods company Nike in Beijing on March 23 released the 2011/2012 third-quarter earnings. Despite the impact of a slowdown in the Chinese market, the two sporting goods giant still hand over the bright earnings. In contrast, cultivating the Chinese sports brand in the domestic market would not that better than a day. Especially for the target consumer groups located in 90 after Li Ning (02331.HK), in the same time are difficult transition facing difficulties both from within. Nike-expected performance The report shows that Nike net profit of $ 560 million, up 7 percent from $ 523 million the same period last year. Bloomberg News survey, the survey of 19 analysts on average expected earnings per share for the third quarter of Nike $ 1.17. In the past 23 quarters, Nike's earnings have 22 quarters exceeded analyst expectations. Nike said in the earnings report, this performance is mainly due to strong growth in sales in North America as well as a substantial increase in new orders. Not included the impact of exchange rate conversion, Nike value of orders in North America and emerging markets on a substantial increase of 22%. Meanwhile, Nike total between March to July orders for footwear and apparel products to $ 9.4 billion, an increase of 15% over the previous year. In addition to Nike, Adidas also recently announced the 2011 annual results, last year's revenues of 13.344 billion euros, excluding exchange rate factors, up 13%; profit per share rose by 18%, a record high. Although last year's performance exceeded expectations, but weakness in the Chinese market, it has allowed these foreign sporting goods giant well prepared. Adidas expects a slowdown due to the growth of the Chinese market, the company in 2012 revenue increased by only 5% to 9%. Li Ning trouble For the Chinese local brands, in addition to the performance of the past year has been the leading sporting goods companies in the domestic Anta (02020.HK) slightly better, China Dongxiang (03818.HK), Olympic sports (01968.HK), Unit Cheap jordans online air jordan 11 blackout for sale ed States g International (00953.HK) and other companies are expected to decline in the performance of last year. Anta report shows that turnover increased by 20.2 percent to 8.9 billion yuan, gross profit increased 18.7%, profit attributable to shareholders increased by 11.5% to 1.73 billion yuan. But also a far cry from the rapid growth of a few years ago. shoes and apparel industry commentators Magang told reporters that, after 10 years, Li Ning, Anta and other companies with double-digit average annual growth of about 30%. has occupied the top spot in the domestic sports brand Li Ning years not only did not get rid of the domestic market, foreign brands continue to lose ground offensive, the performance is also expected to decline. In a recent performance forecast Li Ning said in the year 2011 equity holders of the profit margin is expected to fall from about 7 to 8 percentage points compared to 2010's 11.7%. In addition to the order in which the weak growth, inventory impact, costs and expenses rose also dragged down the earnings of the important reasons. wholesale discount rate by the new policy and the impact of rising production costs, gross margin is expected to decline 47.3 percent in 2010 compared with about 1 to 1.5 percentage points. On aspects of the brand, product, human resources and other inputs, the overall expense ratio (including distribution costs and administrative expenses) is expected to increase by about 7 to 8 percentage points compared to 2010's 33 percent. Li Ning's multi-industry performance decline blamed its poor internal restructuring. Following the successive resignation of Li Ning company executives to this year, Li Ning accepted the TPG and GIC investments amounted to 750 million yuan for the company's development, to Li Ning Company announced that it will conduct organizational restructuring, downsizing, improve operational efficiency and reduce personnel costs, can take shape. Faced with this situation both inside and outside attack, Li Ning in the earnings report said, will continue to promote the channel change, strengthen two to four lines retail market efficiency, further clean up the retail end inventory, speed up cash flow. However, the channel sink not only Li Ning, Nike's action seems faster, this international brand already in the layout of China second and third tier cities. Early in August 2010, Nike launched 300 yuan cheap shoes, representing the current price drop of 25%. Thus compared to Li Ning brand influence and the price advantage is even more bleak. The good news is, Li Ning first quarter of 2012 ordering data show that the number of orders reversing three consecutive quarters of decline, achieved positive growth, wherein the amount of footwear orders increased faster than apparel products. (Chinese shoes Network - the most professional and authoritative Footwear News)The weather is getting hot, what to wear jerseys to play more refreshing? Take a look at the launch of adidas ClimaCool series shirt, too. These shirts have a variety of colors and styles to choose from. Fruit green shirt, navy blue, white and black colors. Shirt ClimaCool fabric chosen is not easy to produce wrinkles without ironing, with automatic adjustment function of body temperature and sweat, which will help players to achieve the best competitive state. 2005 adidas introduced these shirts have the nostalgic style of the 1970s. ClimaCool shirt has 11 models of men's shirts and blouses, paragraph 7. Suggested retail price: ? 34.99 Men's, women's ? 29.99. In addition, adidas also launched a ClimaCool II and ClimaCool Slingback golf shoes, each pair were suggested retail price: ? 69.99 and ? 59.99 after KD VII GS version of "super fly" color, KD VII overwhelmed again released a female version of color "PBJ". The color to blueberry jelly and peanut butter for design inspiration, using white shoe hit, with blueberry jelly modification effect Posite vamp, mix peanut butter color outsole and the Velcro modified. 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Street brand again join the well-known stylist Ibn Jasper, with two times cooperation Jasper Chukka as prototype, build the double named "Valentine" s Day Massacre "don't note color. 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