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& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] after Nike successive sell its football brand Umbro (Umbro) and shoes and bags brand Cole Haan, Adidas also started slimming journey, will be its shoes brand Rockport (Le steps) brand sold at the price of 280 million yuan. The move was seen as a signal correction Adidas strategy over the past few years. After the common experience growth crisis, Nike precisely to seek a better return on investment through the "Brokeback" approach. Today, Adidas after a multi-brand, multi-channel strategy stick, began to choose up to focus strategic rival Nike. "not just sports goods industry, daily chemical industry is also being drastically cut its own sub-brand of a hundred." Market participants said, can be seen from the commercial giants invariably move, after the market changed dramatically, after focusing intensive or will become the new theme. difficult integration operational entities by the BerkshirePartners (Berkshire) and NewBalance (New Balance) composed the music step will then set the brand, to become the new owner of the brand of shoes. Adidas expects to sell the move to help reduce the complexity of the business, which will operate the focus put on the Adidas brand, including sports. Step brand in 1971 to create music in the United States, in 2006 was acquired by Adidas Group, becoming the latter's sub-brand. Currently step music has entered more than 55 markets worldwide. 2007 Le step into China, with hundreds of shops in a second-tier Chinese cities. But had obtained including Bush, including many US politicians love and recognition, music step known as the "White Shoes" in the title. "before being sold Adidas, market performance music step fairly stable each year to provide tens of millions of euros in profits for Adidas." Hong Kong's financial analysts said, but the main brand Adidas sport style too d jordan shoes online sale ifferent, difficult integration with the company's main business is Adidas's relatively weak growth of sub-brands in an awkward brand. data show that in fiscal 2006, before the acquisition of Adidas, with annual sales of music step was 293 million euros, while eight years later, sales of music step is still marking time. In contrast, New Balance buyers may be more suitable for long-term development of music in step, both in order to "comfort" brand positioning based on the market. New Balance brand after years of silence, the recent good form in the Chinese market to catch up with the momentum of sales in the global market is also growing rapidly, being ambitious plans to replace the PUMA become the world's third largest sports equipment manufacturer, recently announced the Return soccer equipment market in 2015. Correction strategic mistakes Le steps to get rid of such weak growth sub-brand, Adidas to focus resources to accelerate the pace to catch up with industry leader Nike. In the past more than two years, Nike has sold Umbro and Cole Haan, will focus more resources on that Nike, Converse and other core brands. "in the event of a growth crisis, Nike and Adidas are actually made of two different coping strategies." Hong Kong Financial analysts said the foregoing, Nike through the "Brokeback" way to focus the primary industry, and Adidas to out of the strategy is more firmly take the multi-brand strategy. The results show that the gap between Nike and Adidas have been continued widening risk. Sell ??music step, Adidas gradually modify their strategic mistakes of a signal. key road sports consulting firm CEO Zhang also said Adidas in 2008 in order to maintain growth after taking a channel sink, launched leisure series and low-cost series of measures to ease the short-term pressure on the stock actually stimulate the operating results, in the long run more dispersed en cheap jordans ergy, lack of growth momentum. In contrast, Nike has continued to strengthen against China sports sponsorship efforts, while strengthening communication with the middle class and the new urban residents, and in the use of big data marketing has also been very solid. In contrast, Nike's policy more responsive to the current rhythm of the market, because the sports brand's main channel has undergone dramatic changes. Consulting Co., Ltd., general manager of Shanghai Lion grid Dr Anthony said in the past the mainstream channels sports brand mall. The company has more than one brand of resources, in negotiations with the mall has inherent advantages, may be the brand "buy" way to get more quality stores. Today, SHOPPING MALL has become the mainstream channels, characterized by the development of different formats to attract consumers at different levels, co-presence of sub-brand model is no longer popular. Whether Nike or Adidas, although it's sub-brands have different position, but in the end belongs to sports brands. The new channel operators, would like to see more brand competition on its own turf. In this context, Nike and Adidas have to consider is how to focus their main brand, enhance the competitiveness of the main brand, rather than let some weak growth of sub-brands continue to consume their own management and costs. In ANTHONY opinion, despite belonging to different areas, but the sale of sub-brands Adidas and Japanese giant Procter & Gamble brands thin on the business logic is the same: a "simpler administration" to seek more high returns . "In between businesses and consumers more and more symmetrical information today, meaning multi-brand strategy has been gradually subside." (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner:. Cartelo female Shoes & nbsp; Red Branch shoes)after Air Jordan 12 Low "playoff" on sale this cheap air jordans online month and have a low version of the upcoming AJ12 Air Jordan 12 Low Cool Grey". 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Climacool mesh material in the shoes, sports shoes, leather was also to canvas mainly, especially thin air, but also led to the lightweight and breathable design trend. Recently, Adidas launched the engraved version of the 1 generation of the wind. Although already 14 years old, but the shoes on now, still is futuristic. Is still breathable shoe body collocation hollow grid in the middle of the tongue iconic words ClimaCool button Logo to bring a familiar visual experience. replica retains the structure of Clima Cool 1 Retro initially, manufactured by the upper with good air permeability of Climacool mesh fabric. The inner side of the shoe fabric with breathable mesh fabric, air permeability, let the shoes to keep dry. 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Now the brand shoes and a classic design of EQT integration, bring this double named ClimaCOOL 02/17 innovation works. new in the upper part retains the mesh design breathable ClimaCOOL, at the same time to present with the integral shoe body contour, exaggerated design and sole part is put on the very EQT characteristics, so that the overall is more modern and street atmosphere, with prior exposure compared to Sample is also different. The more modern Clima Cool that will be a hot summer heavy medicine agent ADI, do not know if Nike is not go ah. Air Presto Premium Nike Air Presto Premium launched a new exclusive color design. Don't have to always see the mesh material or Flyknit weaving technology, the back shoe fabric selection of green leather, create high-end texture. The shoes inside and outside the cage support design of green TPU, provide a good supporting effect for double foot. 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It is reported that this pair of New Balance 997 is now on sale at the designated shop price: $200. 1.jpg (406.18 KB, download times: 0) download attachment save to album 2014-4-2 upload at 14:31 2.jpg (356.32 KB, download times: 0) download attachment save to album 2014-4-2 upload at 14:31 3.jpg (412.37 KB, download times: 0) download attachment save to album 2014-4-2 upload at 14:31 4.jpg (351.13 KB, download times: 0) download attachment save to album 2014-4-2 upload at 14:31As early as last October, we exposed Jordan Brand 2015 spring shoes sale plan, this 2015 engraved returns Air Jordan 7 Marvin the Martian Mars Centaur impressively in the head, and today the network officially exposed this real shot pictures. 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Fujian inspection and Quarantine Bureau's technical center has the sole national Footwear Testing Center and the National Key Laboratory of footwear testing. The laboratory testing equipment advanced, in dealing with foreign footwear technical barriers and product testing has strong technical strength, and carry out footwear research projects in the resource advantages. The laboratory since April 19, 2004 in Fujian since Putian, settled in Jinjiang, become a basic platform for the quality inspection and quarantine service, continue to show its unique charm, plays a unique role for Fujian, more than 7000 enterprises, annual exports of $about 4000000000 footwear provides a strong technical support, effectively promoted the development of the West Strait Economic zone. national footwear standardization center is currently China's only national leather and footwear industry research and standardization technology controlled institutions, has a strong comprehensive strength in the leather and footwear of basic theory research, standardization, product testing, technical training and information collection, leather at home and abroad and the footwear industry has a strong influence and wide popularity. cooperation between the two sides "complementary advantages, mutual benefit and common development" principle, the two sides will fully rely on scientific research, equipment, personnel and other advantages, participate in the revision of national standards of footwear, jointly organized production-oriented enterprises standards and inspection and technical training. The two sides signed a cooperation agreement in Putian, will promote the technical level of Fujian shoe industry, especially for Chinese shoe city -- Putian economic takeoff booster gas! (Editor: admin) "shoe of our alliance against the imposition of anti-dumping duties, we will try to support Chengdu's footwear industry to enter the European market, US is not to levy the anti-dumping duty, our market is always open to Chinese." Yesterday at the opening of the "east west shoes" International Forum, the European footwear industry Procurement Alliance chairman Gski of the United States, distribution and footwear retailers association president Peter's speech? Ma Guillon has become the focus of attention of the audience. People did not think that the advantages of the two footwear giants have thrown their market, urged Chengdu shoe bold sprint European market forum, seems to have become a resource "battle", which made the audience greatly inspired all Chinese. EU anti-dumping duties have little impact on Gski pointed out that, in Europe, more than half of the footwear industry procurement is outside the EU countries, and among them, there are 80%-90% in China, which shows the importance of China's footwear industry to the eu. Last week, the European Union imposed a 16.5% anti-dumping duty on the Chinese footwear industry, which was decided by the policy. In fact, the Purchasing Union enterprises were opposed to the bill. After the end of this forum, the alliance will help Chengdu shoe manufacturers to enter the European market through other means. at the same time, Gski also believes that the 16.5% anti-dumping tax should have little effect on the Chinese shoe, because this part of the costs will be shared in all aspects of production, sales, distribution and retail, consumer, will not be directly reflected in the production of the source. He also predicted that two years later, anti-dumping duties will be canceled. Gorski, Chengdu shoes exported to Europe, the quality will be the first one. the United States will never anti-dumping on the footwear industry "the United States consumes 7 pairs of shoes per person per year. This is a very big market, and it will never be anti-dumping here."." The United States footwear distribution and Retailers Association chairman Peter pointed out that the United States is a footwear retail consumer, the consumer market growth is the fastest, but also the footwear import country, because there is no shoe manufacturer in the United States, 99% of the shoe products are imported. "in the United States, there are no restrictions or restrictions on footwear."." As a shoe giant, Peter was a bit proud of that. He said that the European Finland levied on the footwear industry sales tax is 23%, while the United States is 0, in the past 25 years, the United States did not carry out anti-dumping duties on the footwear industry, and never will. China has been the only country in the world to export all footwear, and it has been a great success in the US market. From the perspective of the development of shoe enterprises, no country can compare with china. "Americans are very casual, and the first thing they choose is comfort."." Peter said, "in the United States, casual shoes are the most popular, occupying 90% of the retail market.". Peter suggested.)Air Foamposite One Nike Basketball let the bursting popularity unable to stop to create a new design, today the network will be exposed this had spread of Olive raise a Babel of criticism of the color version. 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